Monthly Archives: July 2012

CSUEB English grad owns successful B2B web marketing firm

Dianna Huff ’86, ’93 tells college students that you don’t always know where life will take you.

She started her journey at Cal State East Bay in nursing but that didn’t go as she planned.  After struggling in science classes and receiving low grades, she decided to give business school a try. Nope. That wasn’t a good fit, either, she said.

It wasn’t until she lucked into an English course with Professor Robert V. William that Huff found her passion. It was William’s praise of her writing that gave her the confidence to choose English as her major. The degree taught her to think strategically, research, analyze well thought out plans, analyze business Web sites and support with evidence.

“One of the things that California State University, East Bay is good at is creating people who work – either for themselves or others – and who sustain the economy,” said Huff.  She currently lives in New Hampshire where she owns her own company, DH Communications, Inc., a business-to-business Web site marketing firm.

Her advice to CSUEB students, “Keep learning constantly, this doesn’t mean you need to go back to school but you should always keep learning in whatever career you end up in.”

Read previous blog story on Huff, “English grad Dianna Huff wins gold for marketing work”



Samsung VP Mike Abary ’88 attributes success to CSUEB’s diversity and quality education

 Mike Abary ’88 earned his Business Administration degree with a concentration in marketing from Cal State East Bay and is now a senior vice president over at Samsung. “My degree provided me with a foundation on which to rely upon,” said Abary. “Skills such as critical thinking, problem solving, and understanding people – these were fundamental skills I learned from Cal State East Bay that I have carried throughout my career.”

Abary wants current CSUEB students to know that pursuing their careers is a journey that should be enjoyed, and the steps taken and the skills gained are more important than the destination. He went on a journey and found his true calling in technology product marketing at Sony, a place that felt rewarding and effective in a positive way to people’s lives.

“Never stop believing in yourself, and never let perceptions about attending a state school stop you from reaching for the sky,” said Abary. He says he is proud to be a CSUEB grad because the school provided high quality academics, is down to earth, and diverse. “I was always ambitious, always driving for higher positions, and my next goal is becoming a CEO.”

We have no doubt that we’ll soon be writing a story about Mike Abary’s promotion to CEO!