Alumnus Derek Gordon, ’86 mass communications, a San Francisco based marketing veteran loves story telling. “I discovered that I love to tell the stories about people at work changing the world,” he said. “So, after some initial twists-and-turns, I started my current path working with non-profits. I ran communications for the San Francisco AIDS Foundation for about seven years and then Yerba Buena Center for the Arts for two.”
It was at this time that a friend had convinced him to work at an Internet start-up during the tech boom of the late 90’s. Gordon considers it the best move he ever made because his company invented e-learning and he enjoyed an enormously successful IPO. Gordon is now working as the Chief Marketing Officer at Pathbrite, an early stage start-up in the education technology space.
Gordon’s says his advice to CSUEB students is to “learn to write well. Learn to present yourself well. And never stop learning. The world changes at an amazing pace these days and you can’t possibly imagine the sorts of skills and knowledge you’ll need 25 years from now, so never stop learning.”
With such a vibrant track record in the marketing field Gordon is a great example of what you can achieve at CSUEB!